PRESS RELEASE – FOR IMMEDIATE RELEASE
IMPACT Silver Spring
IMPACT Silver Spring and Maryland-Delaware-D.C. Beverage Association Enter Into 5th Year of Partnership to Expand Youth Sports
SILVER SPRING, Md. – February 7, 2017 – Today the Maryland-Delaware-D.C. Beverage Association announced a $25,000 grant award to IMPACT Silver Spring to provide on-going and expanded sports opportunities to children and youth in low income neighborhoods in the greater Silver Spring area. Since 2011, IMPACT has been organizing soccer and basketball teams for elementary through high school age students in the Long Branch community. In 2014, IMPACT’s sports program expanded to include Wheaton – increasing the program’s geographic reach and the total number of low income families with access to sporting opportunities that they did not previously have.
“We appreciate the tremendous support the American Beverage Association’s Foundation has given to IMPACT over the past five years, which has enabled us to both meet the growing demand for sports activities in Long Branch and Wheaton, and continue the planned expansion of our sports programs to East County,” said Jayne Park, Executive Director of IMPACT Silver Spring.
IMPACT acquired the Long Branch Athletic Association (LBAA) in 2011, incorporating sports as an integral aspect of its work because IMPACT understands that improving the lives of children is an essential component of building vibrant communities. This is especially important in Montgomery County’s low-income neighborhoods, where few opportunities exist for youth to participate in affordable, geographically accessible, team-based sports.
Over the next year, IMPACT will offer expanded year-round soccer and basketball opportunities for youth in the Long Branch and Wheaton communities and will further pilot its programs in Briggs Chaney. Additional activities planned for this year include expanding the Wheaton Soccer League and exposure to new sports such as lacrosse, ultimate Frisbee, and flag football.
“We are thrilled with our partnership with IMPACT Silver Spring which demonstrates our commitment to promoting a healthy, balanced lifestyle among young people,” said Ellen Valentino, executive vice president, Maryland-Delaware-D.C. Beverage Association. “It is important to make sure children and their parents know that exercise and physical activity are the building blocks of living a vigorous, healthy life.”
The grant is jointly funded by the Maryland-Delaware-D.C. Beverage Association and the American Beverage Foundation for a Healthy America.
About IMPACT Silver Spring
IMPACT Silver Spring was founded in 1999 during the revitalization of downtown Silver Spring. The unique and specific focus of IMPACT’s work is to build and sustain community-based networks that ignite local inclusive economies and vibrant communities. IMPACT’s vision is a thriving multicultural community where everyone has a full and quality life because everyone is engaged, connected, and exercising individual and collective power.
About Maryland-Delaware-D.C. Beverage Association
The Maryland-Delaware-D.C. Beverage Association is the regional trade association for local soft drink bottlers and distributors including Coca-Cola Refreshments USA, PepsiCo, Dr. Pepper Snapple Group, and Canada Dry Potomac Corp. These companies not only manufacture and distribute soft drinks in Maryland, but employ thousands of local residents.
About the American Beverage Foundation for a Healthy America
The American Beverage Foundation for a Healthy America seeks to make a significant contribution to the health of local communities by providing grants to support charitable programs at community organizations that work to advance both the physical health of their local citizens and the environmental health of their communities. The Foundation is a 501(c)(3) created and funded by America’s non-alcoholic beverage industry and is a reflection of the industry’s long-standing tradition of giving back to communities.”